The Formula – 3. Expand

Initiate Awareness: awaken the community

“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”
– Antoine de Saint Exupéry, writer and aviator

Actions: Awareness Campaign (contingent on “Organize”)

• 3a. Media analysis:
  • Local opportunities
  • Existing resources and initiatives
• 3b. Campaign development:
  • Creative
  • Media
    • Traditional (e.g., print, radio, TV)
    • Interactive
    • Innovative (viral, etc.)
  • Funding

Actions: Community Commitment

• 3c. Community dialogue planning:
  • Identifcation and evaluation of high impact targets
    • Neighborhoods
    • School systems
    • Employers
  • Program development
• 3d. Facilitate community dialogue events:
  • Community (citizen), neighborhood (resident), workplace (employee) roundtables, forums and town halls
    • Surface truths, concerns, interests and capacities
    • Articulate (participative inquiry) and activate purpose/mission: “What we hope to address and possibilities for doing so”
    • Memorialize fndings (for future dissemination)

Resources:

• CoH Leadership Marketing agency
• Local research and facilitation (CBPR)
• Community citizens (i.e., residents and employees)
• Local infuencers

Deliverables:

• Community members awakened to action
• Community empowered to expand dialogue and action
• Emerging social networks/increased social capital
• Investment/engagement in social support – e.g., community Health Awareness Tour (HAT)